HIGHWAY 17
AT RAINBOW
FALLS
A documentary film, original music, drone footage and still imagery for Bot Construction Group's Highway 17 realignment on the north shore of Lake Superior.

THE SCALE WE HAD TO SHOW
Project figures: Bot Construction Group, Highway 17 Rainbow Falls project page.
A NEW HIGHWAY BETWEEN THE HYDRO LINE AND THE RAIL LINE
Bot is the general contractor on the Highway 17 upgrade at Rainbow Falls Provincial Park. The work reroutes the highway between a hydro corridor and the CPKC rail tracks. It covers grading, drainage, new culverts, granular base, paving and structural work, plus a new entrance road and parking area for the park.
It is a big, busy site in rugged country. Most of what makes it impressive, from the length of the new alignment to the precast arch rising over the creek, is hard to see from the ground and harder to explain in a brochure.
BOOTS ON THE GROUND, CAMERAS IN THE AIR
We spent time on site with the crews and filmed the work as it happened. We followed the site's safety rules on every shoot and planned each setup around the lifts, not the other way around.
SCALE FROM ABOVE
Drone passes show the full alignment, the rail line and the lake in one frame.
EVERY LIFT ON RECORD
Crane picks and arch segments were filmed from start to set.
REAL CREWS
Operators, flaggers and labourers on camera, doing their actual jobs.
TIGHT FRAMES, SAFE DISTANCE
Long lenses kept us close to the action and clear of the work zone.
SCORED FROM SCRATCH
Original songs written for Bot, so the film has a sound of its own.
ONE CONSISTENT LOOK
Every clip and still colour-corrected to match across the whole project.
ONE CREW, EVERY PIECE
- Concept, script and theme
- Site reporting
- Original jingle
- “Following the Rainbow” and Bot Construction Earthworks songs
- All video footage
- All drone footage
- All still imagery
- Colour correction and final finishing
ON SITE AT RAINBOW FALLS







BOT EARTHWORKS DIVISION
The finished film introduces Bot's Earthworks Division through the Rainbow Falls project, from the first drone pass to the completed arch.
Watch the full film at palmercreativegroup.ca
Kevin Palmer is a confident and driven marketing professional who takes a hands-on approach to his work. He is self-motivated, sets ambitious deadlines, and consistently delivers on time. Kevin is a first-class photographer, videographer and drone operator, producing high-quality imagery and video that effectively promote projects and businesses. His work ethic, creativity, and reliability make him an asset to work with.
NANCY MERCANTIBot Construction Group
BOOTS ON THE GROUND SALES
AND MARKETING SUPPORT
FOR MINING SUPPLY
COMPANIES IN CANADA.
kevin@palmercreativegroup.com · Thunder Bay, Ontario