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GMC Sierra · Automotive photography

A studio built from a yard-sale pool

How Kevin Palmer turned a $10 pool frame, sewn tablecloths and four studio flashes into showroom lighting for a GMC Sierra, outdoors in rain and snow.

The whole black GMC Sierra pickup photographed from the front three-quarter in a forest clearing, its chrome grille, bumper and wheels lit with smooth, even highlights
The final image: GMC Sierra, lit through the fabric canopy. Photo: Kevin Palmer, Palmer Creative Group

The problem

A black truck is a mirror

Black paint and chrome don't show light the way most surfaces do. They reflect it. Point a bare flash at a black pickup and you get a small, hot white spot on the hood, harsh glare on the grille and dark holes everywhere else. Outdoors it gets worse, because every tree, cloud and bystander shows up in the paint.

Car manufacturers solve this in large drive-in studios with overhead light banks the size of the vehicle. Kevin wanted that same clean, sculpted look, but on location, with no studio within reach and no studio budget.

The build

From a yard sale to a light source

The answer was to make a light source as big as the truck. Kevin built it from parts most people would walk past.

  1. The hoop

    At a yard sale he found a broken above-ground pool, with no pump and no liner worth keeping. He paid $10 for it and kept one thing: the 14 to 16 ft frame that held it together.

  2. The fabric

    A local seamstress sewed white tablecloths together into one large panel, sized to the ring.

  3. The canopy

    The sewn panel was fixed to the pool frame and raised on stands over the truck, turning it into one huge sheet of diffusion above the hood and cab.

  4. The brackets

    A machine shop made custom brackets that fit the frame’s old leg slots, turned upward, so the flash heads could ride on the frame itself.

  5. The lights

    Four 1000 Ws Bowens heads were mounted above the canopy and fired down through the white fabric, never straight at the truck. Materials and sewing came to about $600.

How the light works

Small, hard light in. Big, soft light out.

A flash head on its own is a small, intense point of light. When that flash is driven through white fabric, the fabric itself starts to glow and becomes the light source. The source goes from a few inches across to many feet across.

That change is enormous on a reflective vehicle. Chrome and gloss paint now reflect a broad, even sheet of white instead of a pinpoint. Highlights run cleanly along the hood, grille bars and bumper. Shadows soften. The light wraps around the curves of the body, and the fabric also blocks a lot of the surroundings from reflecting in the paint.

Bare flash makes a small hot spot on a curved panel; flash through fabric makes a broad, even highlight Bare flash Small hot spot, hard edges, dark falloff Flash through fabric Fabric becomes the light: long, even highlight Diffusion
How light lands on a curved, reflective panel such as a hood or bumper.

Size beats power

The bigger the source compared to the truck, the softer and cleaner the light.

Studio flash outdoors

1000 Ws heads have the power to push through fabric and still hold back daylight.

Clean chrome

The grille and bumper reflect a smooth white field instead of trees and sky.

Shape on black paint

Long highlights trace the hood and fenders, so a black truck still shows its form.

Behind the scenes

Rigging the canopy in the yard

The frame went up on light stands over the truck, with a stepladder for every adjustment. Four Bowens heads sit in the old pool-leg slots, aimed down through the fabric. Rain and snow came and went through the whole setup.

Kevin on a ladder adjusting flash heads mounted on the fabric canopy above the truck's hood
Aiming the heads down through the fabric.
Front view of the Sierra under the white canopy, with flash heads on top and Kevin on a ladder
The canopy over the hood and cab.
Side view of the truck under the canopy, Kevin on a ladder fitting the fourth flash head, snow on the ground
Fitting the fourth head.
Close view of Kevin reaching over the hood to adjust a flash head bracket
Machine-shop brackets in the leg slots.
Wide view of the clearing with the truck, canopy, ladder and a snowblower
The whole studio, in a forest clearing.
Rear three-quarter view of the truck and canopy in the yard, with Kevin working from a ladder
Rain, snow and a snowblower standing by.

The image

Studio light in the bush

The result looks like it was made in a drive-in studio. It was made in a clearing, with gear from a yard sale, a sewing room and a machine shop.

Finished colour version of the whole GMC Sierra with a dark vignette and the Palmer Creative Group mark
Finished colour, with a vignette pulling the eye to the grille.
Black and white version of the same GMC Sierra photograph with a dark vignette
Black and white, where the light itself becomes the subject.
Bowens 1000 Ws × 414–16 ft fabric canopyAbout $600 in materialsShot on location

The build in numbers

What it took

1,000WsPower of each Bowens flash head
4Heads mounted on the frame, firing down
$10Yard-sale pool frame that became the canopy
~$600Fabric, sewing and brackets for the whole build

When you drive a 1000 watt-second flash through white material, the effect on a vehicle is enormous. I paid ten dollars for a broken pool just to get the frame, had tablecloths sewn together and brackets made for the lights, then fought the rain and snow to get it up. It mimicked the studio almost perfectly.

Kevin PalmerPhotographer, Palmer Creative Group

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kevin@palmercreativegroup.com · Thunder Bay, Ontario